Britons fall out of love with Black Friday – dodgy discounts putting off customers
Adobe’s Digital Economy Index carried out research with 2,200 customers about their intentions on Black Friday. The study found that 53 percent of people did not intend to use the array of discounts available on the day.
Of those, 61 percent say they are concerned about the discounts themselves which are being offered by retailers.
As well as this, 57 percent say they don’t even look at the company’s website to see what deals they will have in store.
But it is not only Black Friday which shoppers express concerns about.
Ahead of the Christmas period, shoppers have a number of worries about driver shortages and supply chain issues.
Delays at Christmas seem to be the biggest worry, with 47 percent declaring they are concerned about shipping delays.
Around a third are vouching for in-person shopping this year, with 32 percent saying this is the way forward for them.
More than half of people were worried about products going out of stock, saying they were planning to shop early so they could get them before others.
But this year, shoppers are opting for experiences rather than material gifts.