Britons fall out of love with Black Friday – dodgy discounts putting off customers

, Britons fall out of love with Black Friday – dodgy discounts putting off customers, The Habari News
, Britons fall out of love with Black Friday – dodgy discounts putting off customers, The Habari News

Adobe’s Digital Economy Index carried out research with 2,200 customers about their intentions on Black Friday. The study found that 53 percent of people did not intend to use the array of discounts available on the day.

Of those, 61 percent say they are concerned about the discounts themselves which are being offered by retailers.

As well as this, 57 percent say they don’t even look at the company’s website to see what deals they will have in store.

But it is not only Black Friday which shoppers express concerns about.

Ahead of the Christmas period, shoppers have a number of worries about driver shortages and supply chain issues.

Delays at Christmas seem to be the biggest worry, with 47 percent declaring they are concerned about shipping delays.

Around a third are vouching for in-person shopping this year, with 32 percent saying this is the way forward for them.

More than half of people were worried about products going out of stock, saying they were planning to shop early so they could get them before others.

But this year, shoppers are opting for experiences rather than material gifts.

, Britons fall out of love with Black Friday – dodgy discounts putting off customers, The Habari News

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The study also showed where people were planning to shop this year.

22 percent, around one in five consumers, were planning to shop in only one shop or retailer in this year – with all of the shopping for Christmas being done in the same place.

But there has also been a difference when it comes to this between men and women.

For men, 25 percent were shopping in the one retailer, compared to the 19 percent of women who were planning to do the same.

The Digital Economy Index found spending has already seen an increase in October compared to last year – with a rise of 5 percent.

This increase from last year has seen the UK Online Spending Hit rise up to £10.4billion in October.

With the large amount spent in October, it would be fair to say that shoppers were getting in early ahead of the Christmas rush.